Don Edward Beck, Ph.D., is Co-founder of The National Values Center in Denton, Texas, and President and CEO of The Spiral Dynamics Group, Inc., a global enterprise. He is a member of The American Psychological Association; The World Future Society; The International Paleopsychology Project; and the “Cadre-of-Experts on Ethnopolitical Violence,” named by the American and Canadian Psychological Associations. Dr. Beck is also a Fellow of the George Gallup Institute at Princeton. Beck co-authored The Crucible: Forging South Africa’s Future (with Graham Linscott, l991) and Spiral Dynamics: Mastering Values, Leadership & Change (with Christopher Cowan, l996). He also writes a “Sports Values” column for the Dallas Morning News and appears often in the media regarding issues related to values, sports, and racial divides. He is Sports Psychology Editor of the magazine Baseball’s Inside Pitch.